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Marketing Tracking System

demo.sessions.ca/marketing-system/

Every tracked action on sessions.ca — what fires, when, and whether it's working.

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Why it exists

Nobody could say with confidence what was being tracked. That makes every campaign result arguable, and it's how you end up optimising against a number that was never being recorded.

What it does

The full picture of measurement on the site: the event taxonomy (every action we record and what data rides along with it), the Google Tag Manager setup that fires them, and live reporting showing what's actually coming through. It's both the documentation and the proof.

How to use it — live steps

  1. Go to demo.sessions.ca/marketing-system/ and sign in if prompted.
  2. Start with the event list to see what we record today.
  3. Open an event to see exactly what data it sends.
  4. Check the live reporting section to confirm it's genuinely firing — not just documented.
  5. If something you need isn't listed, that's a request to Ravi, not a setting you can flip.

Worth knowing

  • Documented and firing are two different things. This page shows both on purpose — that gap is where measurement usually breaks.