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SEO Command Center

tools.sessions.ca

How sessions.ca performs in Google search - our trendline vs Canna Cabana, the keywords we own, and the demand we are missing.

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Why it exists

Search data lived in three separate tools (GA4, Search Console, Semrush) that nobody opened together, so the two-year organic decline and the competitor gap were invisible in day-to-day work.

What it does

One OTP-protected dashboard with four tabs: Overview (3-year organic timeline vs Canna Cabana with analyst insights), GA4 Traffic (daily real numbers), Search Console (every query, growing and falling - pending Google access), and Semrush Competitive (ranking distribution, search intent, competitors, top keywords, keyword gap, AI-search exposure).

How to use it — live steps

  1. Open tools.sessions.ca/insights/seo/ and sign in with your work email code.
  2. Overview tab: read the 3-year traffic line against Canna Cabana and the four insight cards.
  3. Semrush tab: check the keyword gap table - the demand pool we have no presence in.
  4. GA4 tab: toggle 7/28/90-day ranges for the real daily traffic.
  5. Search Console tab appears with full query data once Google access is granted.

Worth knowing

  • Semrush data refreshed on pull (CA database); GA4 refreshes daily automatically.