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Google Reviews

tools.sessions.ca

Every Google review across all 54 stores, in one inbox you can triage without leaving the page.

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Why it exists

Google reviews were scattered across 54 separate Google Business Profiles with no fleet-wide view, so a one- or two-star review at a quiet store could sit unanswered for weeks and nobody would know a store's rating had slipped until a customer mentioned it.

What it does

A pull job reads the 5 newest reviews per store from Google Places a few times a day and keeps every review it has ever seen, so the inbox grows over time even though Google only ever hands back the newest five. Each review can be marked handled or ignored, assigned to someone, and given an internal note - none of which touches Google. A one-click reply draft is built from a small set of neutral templates matched to the star rating, ready to paste into Google's own reply box.

How to use it — live steps

  1. Open the page and sign in with your @sessions.ca email.
  2. The Inbox tab shows every review, newest first. Use the chips and filters to narrow to Needs attention, a specific store, brand or rating.
  3. Click Reply on Google to open that review in Google's own reply box - replies are posted on Google, not in this tool.
  4. Click Copy reply draft to copy a neutral, on-brand starting point matched to the star rating, then paste and personalize it on Google.
  5. Mark handled once you've replied or resolved it, or Ignore if no action is needed. Add a note or assignee if someone else needs to follow up.
  6. Check the Stores tab for the fleet view - rating, review count, trend and how many still need attention per store.

Worth knowing

  • Google's API only ever returns the 5 newest reviews per store per call - this tool keeps every one it has already seen, so history only builds forward from when this tool went live (Sep 14, 2026).
  • Marking handled or adding a note is internal only; it never changes anything on Google. Actually replying happens on Google's own site via the Reply on Google link.
  • Pull frequency is adjustable (1-4 times a day) from the portal because each pull costs real money across 54 stores - see the note next to the setting.